Julia Swain
Julia Swain
Julia Swain
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+1 917.805.2275
An experienced business leader who utilizes creative intelligence to develop strategic plans and drive growth for organizations.
Work Experience
Jan 2023 – Present
Chief Operating Officer / Questech
Rutland, Vermont
• Develop business and financial goals for the company to drive profitability and develop a sustainable growth model, resulting in a 10% margin increase in EBITDA within 12 months. • Managing daily operations, marketing, advertising, and financial activities of a 50+ employee company, while working with the CEO and CFO on special projects and shareholder presentations. • Transformational change management in implementing new CRM, ERP, and HR systems to optimize internal workflows, increase profitability, and drive sales. • Lead new product design, development, and go-to-market strategies in anticipation of market trends and for execution on all sales channels. • Prepared and was awarded a $96K grant from the State of Vermont Training Program to implement continued learning and training programs for Questech employees.
Jan 2023 – Present
Chief Operating Officer / Questech
Rutland, Vermont
• Develop business and financial goals for the company to drive profitability and develop a sustainable growth model, resulting in a 10% margin increase in EBITDA within 12 months. • Managing daily operations, marketing, advertising, and financial activities of a 50+ employee company, while working with the CEO and CFO on special projects and shareholder presentations. • Transformational change management in implementing new CRM, ERP, and HR systems to optimize internal workflows, increase profitability, and drive sales. • Lead new product design, development, and go-to-market strategies in anticipation of market trends and for execution on all sales channels. • Prepared and was awarded a $96K grant from the State of Vermont Training Program to implement continued learning and training programs for Questech employees.
Jan 2023 – Present
Chief Operating Officer / Questech
Rutland, Vermont
• Develop business and financial goals for the company to drive profitability and develop a sustainable growth model, resulting in a 10% margin increase in EBITDA within 12 months. • Managing daily operations, marketing, advertising, and financial activities of a 50+ employee company, while working with the CEO and CFO on special projects and shareholder presentations. • Transformational change management in implementing new CRM, ERP, and HR systems to optimize internal workflows, increase profitability, and drive sales. • Lead new product design, development, and go-to-market strategies in anticipation of market trends and for execution on all sales channels. • Prepared and was awarded a $96K grant from the State of Vermont Training Program to implement continued learning and training programs for Questech employees.
Dec 2018 – Jan 2023
VP Marketing, eCommerce & Product / Questech
Rutland, Vermont
• Worked closely with the executive management team to develop company goals while leading the marketing and product development departments. • Manage all marketing, digital content, merchandising, advertising, events, product design, and go-to-market planning for all B2B customer channels including Lowes, The Home Depot, Menards, Daltile, and Floor & Decor. • Develop and deploy a multi-platform eCommerce marketplace sales strategy with expansion to Amazon, Amazon CA, Walmart, Target, and industry sites, while building Questech’s digital presence on paid & owned channels. • Manage eCommerce and Amazon platforms to triple sales growth from $50K to $3M by expanding product categories, driving new-to-brand traffic, and digital advertising campaign management.
Dec 2018 – Jan 2023
VP Marketing, eCommerce & Product / Questech
Rutland, Vermont
• Worked closely with the executive management team to develop company goals while leading the marketing and product development departments. • Manage all marketing, digital content, merchandising, advertising, events, product design, and go-to-market planning for all B2B customer channels including Lowes, The Home Depot, Menards, Daltile, and Floor & Decor. • Develop and deploy a multi-platform eCommerce marketplace sales strategy with expansion to Amazon, Amazon CA, Walmart, Target, and industry sites, while building Questech’s digital presence on paid & owned channels. • Manage eCommerce and Amazon platforms to triple sales growth from $50K to $3M by expanding product categories, driving new-to-brand traffic, and digital advertising campaign management.
Dec 2018 – Jan 2023
VP Marketing, eCommerce & Product / Questech
Rutland, Vermont
• Worked closely with the executive management team to develop company goals while leading the marketing and product development departments. • Manage all marketing, digital content, merchandising, advertising, events, product design, and go-to-market planning for all B2B customer channels including Lowes, The Home Depot, Menards, Daltile, and Floor & Decor. • Develop and deploy a multi-platform eCommerce marketplace sales strategy with expansion to Amazon, Amazon CA, Walmart, Target, and industry sites, while building Questech’s digital presence on paid & owned channels. • Manage eCommerce and Amazon platforms to triple sales growth from $50K to $3M by expanding product categories, driving new-to-brand traffic, and digital advertising campaign management.
Dec 2016 – Feb 2018
Sr. Manager Marketing & Event Ops / Cox Enterprises
Atlanta, Georgia
• Managed a marketing and events division of the COX Enterprise Talent Acquisitions team with a $2+ million budget, to execute national marketing strategies to support organizational hiring goals. • Increased lead generation and network growth by developing integrated marketing initiatives. • Work with Executive leadership to develop strategic plans that define KPIs and benchmarks for the department's success, and documented through quarterly reporting and analytics. • Built and implemented CRM, CMS, and social media management systems.
Dec 2016 – Feb 2018
Sr. Manager Marketing & Event Ops / Cox Enterprises
Atlanta, Georgia
• Managed a marketing and events division of the COX Enterprise Talent Acquisitions team with a $2+ million budget, to execute national marketing strategies to support organizational hiring goals. • Increased lead generation and network growth by developing integrated marketing initiatives. • Work with Executive leadership to develop strategic plans that define KPIs and benchmarks for the department's success, and documented through quarterly reporting and analytics. • Built and implemented CRM, CMS, and social media management systems.
Dec 2016 – Feb 2018
Sr. Manager Marketing & Event Ops / Cox Enterprises
Atlanta, Georgia
• Managed a marketing and events division of the COX Enterprise Talent Acquisitions team with a $2+ million budget, to execute national marketing strategies to support organizational hiring goals. • Increased lead generation and network growth by developing integrated marketing initiatives. • Work with Executive leadership to develop strategic plans that define KPIs and benchmarks for the department's success, and documented through quarterly reporting and analytics. • Built and implemented CRM, CMS, and social media management systems.
Jun 2014 – Dec 2016
Sr. Marketing Manager / Dealertrack
Burlington, Vermont
• Developed and deployed national marketing and event strategies with a $2+ million yearly budget, resulting in a 90% lead growth while building a team. • Created content, and editorial calendars and built the brand's social platforms to promote a 20% network growth reported quarterly. • Program management and development of programs including recruiting events, employee referrals, diversity & immigration, campus recruiting, and internships. • Vendor management and contracts for HR recruiting CRM and ATS systems for applicant tracking.
Jun 2014 – Dec 2016
Sr. Marketing Manager / Dealertrack
Burlington, Vermont
• Developed and deployed national marketing and event strategies with a $2+ million yearly budget, resulting in a 90% lead growth while building a team. • Created content, and editorial calendars and built the brand's social platforms to promote a 20% network growth reported quarterly. • Program management and development of programs including recruiting events, employee referrals, diversity & immigration, campus recruiting, and internships. • Vendor management and contracts for HR recruiting CRM and ATS systems for applicant tracking.
Jun 2014 – Dec 2016
Sr. Marketing Manager / Dealertrack
Burlington, Vermont
• Developed and deployed national marketing and event strategies with a $2+ million yearly budget, resulting in a 90% lead growth while building a team. • Created content, and editorial calendars and built the brand's social platforms to promote a 20% network growth reported quarterly. • Program management and development of programs including recruiting events, employee referrals, diversity & immigration, campus recruiting, and internships. • Vendor management and contracts for HR recruiting CRM and ATS systems for applicant tracking.
Oct 2012 – Jan 2014
Account Manager / Jager Di Paola Kemp
Burlington, Vermont
• Managed the Trend/Color/Materials design and production team to produce seasonal coloration and materialization of footwear products for the Merrell, Chaco, and Patagonia brands. • Account management of working budgets, SOW contracts, purchase orders, and deliverables. • Create seasonal trend documents for the outdoor fashion industry to guide new product designs.
Oct 2012 – Jan 2014
Account Manager / Jager Di Paola Kemp
Burlington, Vermont
• Managed the Trend/Color/Materials design and production team to produce seasonal coloration and materialization of footwear products for the Merrell, Chaco, and Patagonia brands. • Account management of working budgets, SOW contracts, purchase orders, and deliverables. • Create seasonal trend documents for the outdoor fashion industry to guide new product designs.
Oct 2012 – Jan 2014
Account Manager / Jager Di Paola Kemp
Burlington, Vermont
• Managed the Trend/Color/Materials design and production team to produce seasonal coloration and materialization of footwear products for the Merrell, Chaco, and Patagonia brands. • Account management of working budgets, SOW contracts, purchase orders, and deliverables. • Create seasonal trend documents for the outdoor fashion industry to guide new product designs.
Jun 2011 – Aug 2012
Director of Project Management / The Guild
Brooklyn, New York
• Oversaw a team of project managers while assisting in organizational development, production process, and client account expansion contributing to a 20% overall company revenue growth. • Produced, budgeted, and installed branded retail solutions for companies including; Nike, Dior, Juicy Couture, LVMH brands, and Starwood Hotels. • Managed project budgets upwards of $1M for custom-branded solutions.
Jun 2011 – Aug 2012
Director of Project Management / The Guild
Brooklyn, New York
• Oversaw a team of project managers while assisting in organizational development, production process, and client account expansion contributing to a 20% overall company revenue growth. • Produced, budgeted, and installed branded retail solutions for companies including; Nike, Dior, Juicy Couture, LVMH brands, and Starwood Hotels. • Managed project budgets upwards of $1M for custom-branded solutions.
Jun 2011 – Aug 2012
Director of Project Management / The Guild
Brooklyn, New York
• Oversaw a team of project managers while assisting in organizational development, production process, and client account expansion contributing to a 20% overall company revenue growth. • Produced, budgeted, and installed branded retail solutions for companies including; Nike, Dior, Juicy Couture, LVMH brands, and Starwood Hotels. • Managed project budgets upwards of $1M for custom-branded solutions.
Jun 2011 – Aug 2012
Merchandise Coordinator / L'Occitane
New York, New York
Developed and managed international marketing strategies, campaign objectives, and retail merchandising standards for 170 stores located within the US. Merchandising execution for monthly product launches with up to 40% out-of-office travel to different store locations across the country. Collaboration with construction teams and vendors to manage production timelines for new store openings, renovations, and retail events.
Jun 2011 – Aug 2012
Merchandise Coordinator / L'Occitane
New York, New York
Developed and managed international marketing strategies, campaign objectives, and retail merchandising standards for 170 stores located within the US. Merchandising execution for monthly product launches with up to 40% out-of-office travel to different store locations across the country. Collaboration with construction teams and vendors to manage production timelines for new store openings, renovations, and retail events.
Jun 2011 – Aug 2012
Merchandise Coordinator / L'Occitane
New York, New York
Developed and managed international marketing strategies, campaign objectives, and retail merchandising standards for 170 stores located within the US. Merchandising execution for monthly product launches with up to 40% out-of-office travel to different store locations across the country. Collaboration with construction teams and vendors to manage production timelines for new store openings, renovations, and retail events.
Jun 2011 – Aug 2012
Visual Merchandise Manager / Puma Group
New York, New York
Managed the sales teams to drive retail sales goals, and executed marketing directives based on visual merchandising standards and financial objectives. Weekly analytics and reporting were required to document the success of marketing initiatives to increase retail activity.
Jun 2011 – Aug 2012
Visual Merchandise Manager / Puma Group
New York, New York
Managed the sales teams to drive retail sales goals, and executed marketing directives based on visual merchandising standards and financial objectives. Weekly analytics and reporting were required to document the success of marketing initiatives to increase retail activity.
Jun 2011 – Aug 2012
Visual Merchandise Manager / Puma Group
New York, New York
Managed the sales teams to drive retail sales goals, and executed marketing directives based on visual merchandising standards and financial objectives. Weekly analytics and reporting were required to document the success of marketing initiatives to increase retail activity.
Education & Certifications
MPS, Design Management
Pratt Institute
2006-2008
MPS, Design Management
Pratt Institute
2006-2008
BFA, Interior Design
Pratt Institute
1999-2003
BFA, Interior Design
Pratt Institute
1999-2003
Financial Management Certificate
Cornell University
Issued: January 2023
Financial Management Certificate
Cornell University
Issued: January 2023
Marketing Strategy Certificate
Cornell University
Issued: August 2016
Marketing Strategy Certificate
Cornell University
Issued: August 2016
Skills & Software
• Business Operations
• Financial operations
• B2B & B2C Account Management
• Brand Management
• Digital Marketing
• Advertising
• Email Marketing
• Event Planning
• Microsoft Office Suite
• Adobe Creative Suite
• Monday.com
• Oracle NetSuite
• Google Adwords/Analytics
• SEO
• Social Media Management
• WordPress
• Project Management
• Amazon Seller Central
• Walmart Seller
• eCommerce
